Local SEO audit:
find what is blocking you.
Understand why your business does not appear enough on local searches like « plumber near me » or « Italian restaurant Brighton », and leave with a concrete roadmap.
Connect your Google profile in 2 minutes, no credit card
Why run a local SEO audit?
Your customers no longer look only for a website: they compare Google profiles, reviews, photos, hours, services, distance and overall credibility before getting in touch.
The problem? Many Google Business Profiles are incomplete, poorly optimised or left inactive. The result: competitors surface above you on Google Maps, even when they are not better than you.
A local SEO audit is not there to « check everything is fine ». It exists to reveal what stops Google treating you as the best local result for your area. Google assesses your profile's relevance, the distance to the user and your business's prominence, the three criteria covered in our local SEO guide.
An audit answers several essential questions:
- Is your Google profile complete?
- Are your categories the right ones?
- Do your services contain the right local keywords?
- Are your reviews numerous enough and well managed?
- Do you post regularly on Google?
- Are your NAP details consistent across the web?
- Are competitors beating you on certain criteria?
The six points
of a good local SEO audit
Every point raised has to be actionable, otherwise the audit is just one more observation.
Check the Google Business Profile
Name, address, phone, hours, website, service area, description, categories, attributes and photos. A category that is too generic caps the whole profile.
The foundationOptimise the local SEO description
The description should say who you are, what you offer and where you operate. « Our plumbing business covers Brighton for repairs and emergencies » beats « we are serious and professional ».
KeywordsAudit the Google reviews
Three things to analyse: review volume, average rating and the quality of replies. Collecting is not enough, you have to reply.
TrustReview your posts
Check the frequency and quality of your posts. Publishing at least once a week is good practice.
ActivityAnalyse services and local keywords
A plumber should not just list « plumbing », but also « leak repair », « drain unblocking » or « emergency plumbing ».
CoverageCompare with competitors
An audit only has value if it accounts for the market. More reviews? A better category? Fresher photos? That is what turns an audit into an action plan.
BenchmarkFrom audit to action plan
The main risk of an audit is ending up with a long list of problems and no idea where to start.
Connect your profile
Google sign-in in two clicks. Your reviews, information and statistics are pulled in automatically.
Get your score
A measured diagnosis of your profile, broken down item by item, with the gap separating you from competitors.
Handle the priorities
The ordered list of what to fix first, based on effort required and expected effect.
Run your local SEO audit
Move from a passive Google profile to one that is optimised, active and steered. Reviews, posts, description, services, score, competitors, NAP citations and reporting.
Run my free auditFrequently asked questions
What is a local SEO audit?
A local SEO audit analyses your visibility on Google Maps, Google Search and your Google Business Profile. It identifies the optimisations needed to appear better on local searches.
Who is a local SEO audit for?
It is for tradespeople, shops, professional practices, restaurants, agencies, franchises, networks and local businesses wanting to attract more customers in their area.
Can Leadmia replace a local SEO consultant?
Leadmia can automate and simplify many local optimisation actions. For complex cases, the application also serves as a very useful working base alongside a consultant or an SEO agency.
How long before results show?
Results depend on your competition, your area and the initial state of your profile. What matters is acting regularly: reviews, posts, services, categories and competitor tracking.
Is the audit really free?
Yes. It requires no credit card and commits you to nothing. You connect your Google profile, you get the score and the priorities, and you do what you like with them.