Get a link for Google reviews
The link that opens the review window directly, and removes the step where your customers give up.
Google's identifier for your profile, in the form ChIJ… See below for how to find it.
Between a willing customer and a published review there is one step almost everyone underestimates: finding where to write. The direct link removes it.
What this link does
A Google review link opens the review window attached to your profile immediately. Not the profile, not the search results: the window where you write.
The difference sounds small. It is not. A customer landing on your profile still has to scan it, spot the reviews section and find the button. Each of those micro-steps loses a share of the volunteers.
Finding your Place ID
The Place ID is the identifier Google assigns to your business. It is a string that generally starts with ChIJ.
Two ways to get it:
- The Place ID Finder, Google's public tool: search for your business and the identifier appears.
- Your own URLs: it shows up in the address of certain pages linked to your profile.
Where to use the link
Once generated, the link is reusable anywhere you ask for a review.
- In your request emails, on the main button. This is the most profitable use, covered in the dedicated guide.
- In an SMS, where space is short and a short link is essential.
- In a QR code in store, at the counter or on the receipt.
- In your email signature, discreet but permanent.
- On a card handed over at the end of the job.
What the link does not solve
It removes the access friction, not the writing friction. A customer who arrives at an empty window and does not know what to say closes the tab, and that loss is invisible in your statistics.
This is why Leadmia offers, as a second call to action in the email, a writing assistant that helps the customer put into words what they want to say.
Next
The link is a means, not a method. For the full method, when to ask, who to ask, how to follow up, see how to ask for Google reviews easily.
Frequently asked questions
Where do I find my business Place ID?
Google provides a public tool, the Place ID Finder, where you simply search for your business to get the identifier. You can also find it in the URL of certain pages linked to your profile, as a string starting with ChIJ.
Does the Google review link expire?
No. As long as your profile exists and keeps the same Place ID, the link stays valid. It does change if you create a new profile, for instance after a move treated as a new business.
Can I use this link in a QR code?
Yes, and it is one of its best uses in store. The customer scans and lands straight on the review window, with no need to find your profile.
Does the customer need a Google account?
Yes, leaving a review requires being signed in to a Google account. The link leads to the sign-in screen if they are not, then to the review window.
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