Google review management tool, discover Leadmia
The five functions that separate a real review management tool from a decorative dashboard.
« Review management tool » covers very different products, from a dashboard that merely displays your reviews to an application that collects, writes and publishes on your behalf.
The five functions that count
Centralising. Seeing every review from one or several locations in one place, with unanswered ones surfaced. That is the minimum, and many tools stop there.
Replying from the tool. Publishing the answer to Google without going back to the Google interface. Without that, the tool adds a step instead of removing one.
Collecting. Asking customers by email, with a direct link and tracking. This is the function that changes review volume, therefore the rating, therefore visibility.
Assisting the writing. Offering contextual replies based on the review, its rating and the customer name, then letting you correct.
Automating selectively. Handling what repeats automatically, keeping control of what needs judgement.
The questions to ask before choosing
- Does the tool publish directly to Google, or produce text to copy?
- Does it let you solicit reviews, or only manage the ones that arrive?
- Can you automate partially, positive reviews only, for instance?
- Does it handle several locations with separate settings?
- Does it cover your languages if you operate in several countries?
What Leadmia does
Leadmia covers the five functions, and reaches beyond reviews alone: the business profile, photos, posts and ranking tracking sit in the same application.
Concretely: your reviews are synced from your profile, the ones needing attention are flagged, a reply is proposed in your tone and length, and publishing to Google takes one click. Collection runs by email, with a writing assistant for customers who hesitate.
Where to start
If you are starting from nothing, the order that produces most is simple: first reply to every existing review, then set up collection, then automate what has become routine. The reverse leads to automating a problem you have not yet understood.